roc the day

ROC the Day is a 24-hour online giving extravaganza powered by United Way of Greater Rochester and the Finger Lakes. It takes place each year on the Tuesday after Thanksgiving, known as Giving Tuesday.

This community-wide event lets anyone across the Greater Rochester and Finger Lakes region support local nonprofits doing amazing work — all in one simple, secure online transaction.

With a catalog of over 500 local nonprofits, donors can easily find organizations that align with their values. From animals and the arts to education, health, and human services, ROC the Day makes giving back simple and meaningful.